The Mercedes-Benz V-Class received a brand design corresponding to the company's symbolism in cooperation with a designer, which was carried out using 3M 2080 series vinyl films.
The goal of this Mercedes-Benz V-Class project was to give the vehicle fresh and unified corporate branding that would support visibility and leave a professional impression in any situation. Advertising and branding wraps are a practical solution because they turn the vehicle into a mobile visual representation that works both when driving in the city and when parked. A well-thought-out design helps a company stand out, increases credibility, and makes the brand more recognizable.
The design was created in collaboration with a designer and was linked to the company's symbolism and visual identity to ensure the result was in line with the rest of the marketing materials and style. The installation was then carried out using high-quality vinyl materials, using 3M 2080 Series kilesid, mis sobivad hästi nii värvipindade katmiseks kui ka detailsete graafiliste elementide loomiseks. Töö käigus pöörati tähelepanu sirgetele joondustele, selgetele üleminekutele ja puhtale viimistlusele, et brändigraafika jääks loetav ning korrektne ka lähedalt vaadates.
In addition to visibility, foiling also has a practical side: the vinyl film helps protect the body from daily wear and minor scratches, and the design can be updated or removed in the future if needed. The result is a presentable and clear brand solution that is suitable for daily business use and supports commercial visibility.
